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Learning communities can offer the effectiveness of classroom learning with the accessibility of timeliness and MOOCs (Massive Open Online Courses) at a reasonable cost in time and money. By designing and hosting a learning community, you can help your clients and prospects develop the wisdom to use your services and products effectively. Their success translates into valuable relationships.

The logic of investing in customer success is straightforward and compelling. By investing in customer success, you can reduce customer churn and increase the number of active customers over time. Other factors held equal, more customers means more revenue, and more revenue means more value. But, we're missing something: the cost of customer success. How might we evaluate the trade-offs that are too often sidestepped?

The business purpose of cultivating a community of clients and prospects is to build value over time. To do so, however, requires ─ and reflects ─ an authentic and sustained commitment to customer success. After all, the community is not about you. Nevertheless, the benefits of a commitment to the holistic success of your customers and prospects can be substantial.