Modeling the Economics of a Membership Community

Modeling the Economics of a Membership Community

We’ve made the case for formal business modeling. Simulating your business decisions is a lot faster, cheaper, and less risky than running the experiment in real-time in the real world. So, before you launch a paid membership community, it’s a good idea to...
The Marketing Strategy Toolbox

The Marketing Strategy Toolbox

In How to Ask Better Questions, you’ll learn proven techniques to learn what your customers really want to achieve as well as the pains they wish to avoid. We’ve found the Empathy Map Canvas to be a practical, intuitive tool for describing how our products...
Get Your Thinking Unstuck

Get Your Thinking Unstuck

We find ourselves coming back to the principles expressed in these lessons time and time again. We share them with the hope they will help you think more clearly, learn more efficiently, and adapt faster to a constantly changing business environment. Before we can get...
The Case for Formal Business Modeling

The Case for Formal Business Modeling

All models are wrong—many are useful. Formal models help make our assumptions explicit and, consequently, testable. The act of modeling sharpens our intuition by clarifying our assumptions regarding cause and effect. Testing the boundaries of our models helps us...