If you wish to scale your business, listen to how Kevin Pasco set out to make Nested Naturals a “real” business. The company’s accumulations make it real.
About Dave Bayless
Dave is a “business midwife” who gets energy from helping people innovate in and through their human scale businesses. As a former private equity investor and lender, he helped make more than $500 million in capital commitments to finance growth, acquisitions, and recapitalizations. As part of entrepreneurial teams, Dave has helped raise more than $30 million of equity capital. He's also worked in product development, innovation management, manufacturing, and administrative roles.
Patrick Pitman advises, “Think about the video production process in a batch.” It takes some time to get your talent ready, get the lighting just right and set up the camera and sound. It’s a lot more economical to bang out several videos than it is to spread the process out over several days or weeks.
Under what conditions should you do-it-yourself or outsource your video production? Patrick Pitman sees the question as having a straightforward answer: If time is what’s holding you back from creating product videos for your e-commerce website, then outsource. Otherwise, do it yourself. In any case, just get to it.