Shooting on location is much more complex than shooting in a controlled studio space. Consequently, location shoots require much more planning and management. Nevertheless, as Patrick Pitman says, “A white background and a tabletop just don’t do justice to a lot of products.”
About Dave Bayless
Dave is a “business midwife” who gets energy from helping people innovate in and through their human scale businesses. As a former private equity investor and lender, he helped make more than $500 million in capital commitments to finance growth, acquisitions, and recapitalizations. As part of entrepreneurial teams, Dave has helped raise more than $30 million of equity capital. He's also worked in product development, innovation management, manufacturing, and administrative roles.
Patrick Pitman advises, “Think about the video production process in a batch.” It takes some time to get your talent ready, get the lighting just right and set up the camera and sound. It’s a lot more economical to bang out several videos than it is to spread the process out over several days or weeks.
Under what conditions should you do-it-yourself or outsource your video production? Patrick Pitman sees the question as having a straightforward answer: If time is what’s holding you back from creating product videos for your e-commerce website, then outsource. Otherwise, do it yourself. In any case, just get to it.
“It’s time to save capitalism together,” according to Wefunder. It’s a sentiment that resonates with me. I believe in the value of market-based economies. That said, capitalism could use some work. Jonny Price and his colleagues at Wefunder believe that “regulation crowdfunding” will do much to democratize capitalism. In the process, they aim to do good for entrepreneurs, investors, employees, and communities while doing well themselves.