Not surprisingly, startup financing and marketing strategy are inextricably linked. The faster you can convert prospects into customers, the faster you can reach break even cash flow. That can mean you need less financing for a shorter period of time. It's tempting to rely on word-of-mouth marketing, but an artful blend of advertising and word-of-mouth is more likely to yield effective results.
Merchant cash advances are a relatively new form of receivables financing. They have become an important source of cash for a growing number of small businesses. Relatively short approval cycles and apparent repayment flexibility are appealing, but they come at a price. In this workshop, you'll learn how merchant cash advances work and the conditions under which they might be a fit for your financing needs.
In this comprehensive, introductory workshop, you'll learn about different types of business financing; how lenders and investors think; how to identify the financing that best fits your needs; and where to turn to get the right financing. There is a lot of material available regarding the what and how of business finance. This workshop will help you better understand the why.
Profit is the key to the long-term sustainability of your business. In the short term, you need cash. By understanding your cash cycle, you can manage your cash better and anticipate the amount and duration of your need for financing. In this workshop, we'll use visual modeling techniques to demonstrate how elements of your business are connected in an intuitive, but a quantitatively rigorous, way.
Strategy is a set of principles that guides decisions and actions to achieve organizational objectives. This workshop presents materials and models to help you design and articulate your value proposition and business model and manage performance over time.