Tell Your Story Through Multiple Channels

This is podcast 6 of 12 featuring Patrick Pitman on How to Prioritize Your Digital Marketing Efforts, a framework for manufacturers who sell to consumers online. The Web is built on links, and links are referrals. Referrals convey trustworthiness. To cultivate the trustworthiness and visibility of your site, anticipate how your stories might be interesting enough to warrant a link to your site for the “full story.”

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