Measure Your Marketing Funnels

This is podcast 8 of 12 featuring Patrick Pitman on How to Prioritize Your Digital Marketing Efforts, a framework for manufacturers who sell to consumers online. A funnel is a step-wise description of how a prospect moves toward becoming a customer. Defining and tracking such steps granularly improves the prospects for understanding which of your marketing actions are really effective. That will improve your ability to allocate time and money. GO TO THE FULL STORY