Measure Your Marketing Funnels

This is podcast 8 of 12 featuring Patrick Pitman on How to Prioritize Your Digital Marketing Efforts, a framework for manufacturers who sell to consumers online. A funnel is a step-wise description of how a prospect moves toward becoming a customer. Defining and tracking such steps granularly improves the prospects for understanding which of your marketing actions are really effective. That will improve your ability to allocate time and money.

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