Insights

The Survival Advantage of the Business Wolf Pack

The Survival Advantage of the Business Wolf Pack

Jordan Lacenski founded BrandBoss Creative. She also cofounded the SheWolf Collaborative (where she is an “alpha”). The collaborative is organized as a business “wolf pack” that consists of complementary providers of marketing services. Through its organization, SheWolf Collaborative benefits its clients, members, and the broader community of women entrepreneurs. Jordan’s excitement about the prospects for SheWolf […]

How to Encourage an Entrepreneur

How to Encourage an Entrepreneur

Many people cheer for entrepreneurship. Politicians support policies favorable to business start-ups. The Small Business Administration guarantees a portion of bank loans made to qualifying new enterprises.  Many cheer for entrepreneurs. The ones who “make it big” give interviews on television. Others write books explaining how you, too, can run your own business (or run […]

How to Calculate Your Free Cash Flow Margin

How to Calculate Your Free Cash Flow Margin

Free cash flow is an important measure of profitability for human scale businesses. As a metric, free cash flow takes into account the need to make ongoing investments in inventory and accounts receivable. It also acknowledges the need to make maintenance expenditures in any equipment or other fixed assets you might have. It represents the cash available to expand production, develop new products, pay dividends, and service debt.

Optimizing Revenues: When Sales Go Up but Cash In Your Pocket Doesn’t

Optimizing Revenues: When Sales Go Up but Cash In Your Pocket Doesn’t

We don’t become overweight because we eat too much over the holidays. We pack on the pounds because of the accumulated effect of excess calories over an extended period of time. The same is true for our business expenses. They become misaligned with our revenues not because we binge spend. Rather, they tend to grow insidiously. We stop noticing when we are making expenditures that aren’t truly necessary.

Align Your Products, Channel, and Target Market

Align Your Products, Channel, and Target Market

Years ago as I was teaching a strategy course, I used a case study that continues to haunt me. The case focused on a young company founded by three friends who loved to cook and eat seafood gumbo. They crafted an out-of-this-world recipe based on ingredients bought fresh-from-the-wharf near their Gulf Coast city and set up a small manufacturing operation. The story haunts me because the founders’ milestone for “making it” was placing their products in Walmart stores.

Chad Rubin on Empowering Your Ecommerce Business with Technology

Chad Rubin on Empowering Your Ecommerce Business with Technology

Chad Rubin’s first business was Crucial Vacuum, a successful direct-to-consumer ecommerce seller of vacuums, filters, bags, and belts. Frustrated by his inability to find truly integrated software with which to run his business, Chad concluded that he needed to create his own technology solution. In 2014, he founded Skubana, which makes cloud-based operations software specifically for high-volume ecommerce sellers. Dave Bayless spoke with Chad about how technology can empower your ecommerce business.

A Time for Reorienting

A Time for Reorienting

As we observe a new year, we often reflect on whether where we are is where we want to be. It may not be—yet. Moving through the shifting terrain of today’s economy, we are never finished orienting and reorienting our businesses as they, too, change. The good news, always, is that we can move from where we are in the direction we want to go.