In November 2017, Dave Bayless of Human Scale Business was Andrew Youderian’s guest on the eCommerceFuel Podcast. The topic of our discussion was the practical applications of the Customer Lifetime Value concept.Feel free to download Driving Customer Lifetime Value: A Visual Framework and the companion Excel spreadsheet calculator. There’s no catch.
You might also be interested in a free video course we’re developing called Customer Success, Retention, and Value. It explores the conditions under which investing in customer success and retention will truly add value. No site registration required.