We’ve made the case for formal business modeling. Simulating your business decisions is a lot faster, cheaper, and less risky than running the experiment in real-time in the real world. So, before you launch a paid membership community, it’s a good idea to create a model in order to understand the conditions under which it can be financially viable and, thus, sustainable.
The purpose of this workshop is to demonstrate a visual, easy-to-understand, and rigorous approach to simulating the financial performance of a membership-based community over time.
The starting point is a theoretical overview of a foundational marketing model regarding the accumulation of customers—community members in this context. The heart of the financial model will be this marketing model. So, it’s a good idea to understand the underlying assumptions—and inherent weaknesses—of the marketing model.
This workshop is under construction. So, check back for updates.