Just a Theory

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We get it—you need results. You need to get unstuck. You want to know which actions are going to yield better outcomes.

But, in order to get different outcomes, you need to take actions that are different from what you’ve done in the past. Such actions require decisions to commit time, money, and other resources in new directions. Good decisions require that you make sense of an inherently messy world. That is, you must re-orient. To see the world around you as it is, you must often look at it in a different light.

There is nothing so practical as a good theory.

Theories, models, and maps are tools designed to help us see and think differently. We’re going to share some of the tools and techniques we’ve found useful to think strategically. We’re going to get abstract to help you get your thinking unstuck. We’re going to work together to help you make sense of your world.

Then, we’re going to talk about acting on what you see and think.