In this Conversations podcast series, Laura Black and Dave Bayless discuss topics relevant to founders of businesses that make original products sold to consumers online.
We discuss elements of channel choice for marketing and distribution for a human scale business.
Improve Your Product Descriptions Through Authentic Storytelling
When we sell to consumers online, we rely heavily on our product descriptions to connect with prospective buyers. Laura explains how the application of the concepts underpinning authentic storytelling can make your product descriptions more engaging and effective.
Did Google Analytics Ruin Marketing?
Dave and his guest, Doug Fletcher, discuss Samuel Scott's provocative TechCrunch article.