In this Conversations podcast series, Laura Black and Dave Bayless discuss topics relevant to founders of businesses that make original products sold to consumers online.
We discuss elements of channel choice for marketing and distribution for a human scale business.
Improve Your Product Descriptions Through Authentic Storytelling
When we sell to consumers online, we rely heavily on our product descriptions to connect with prospective buyers. Laura explains how the application of the concepts underpinning authentic storytelling can make your product descriptions more engaging and effective.
Did Google Analytics Ruin Marketing?
Dave and his guest, Doug Fletcher, discuss Samuel Scott's provocative TechCrunch article.
The Mom Test
In this episode, Laura and Dave discuss one of their favorite business books, "The Mom Test" by veteran entrepreneur Rob Fitzpatrick. As the author notes, "You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little bit. It's not their responsibility to tell you the truth. It's your responsibility to find out."