Chad Rubin on Empowering Your Ecommerce Business with Technology

Chad Rubin on Empowering Your Ecommerce Business with Technology

Chad Rubin’s first business was Crucial Vacuum, a successful direct-to-consumer ecommerce seller of vacuums, filters, bags, and belts. Frustrated by his inability to find truly integrated software with which to run his business, Chad concluded that he needed to create his own technology solution. In 2014, he founded Skubana, which makes cloud-based operations software specifically for high-volume ecommerce sellers. Dave Bayless spoke with Chad about how technology can empower your ecommerce business.

Learning and the Disadvantages of a Conventional Business Education

Learning and the Disadvantages of a Conventional Business Education

There are no secrets to business success. There are patterns and practices, though, that improve your chances. Ryan Barr, a former teacher, had demonstrated that he has the capacity to learn. Rapid learning is essential to succeed as a human scale business. Ironically, conventional business education may actually hinder your capacity to learn in the early stages of a human scale business.

Patrick Rauland on “Holistic Optimization” of Ecommerce

Patrick Rauland on “Holistic Optimization” of Ecommerce

Patrick Rauland was the product manager during three releases of the ubiquitous WooCommerce plugin. So, he has an informed perspective when it comes to choosing an ecommerce platform for your human scale business. Patrick also has much to say about the virtues of being small, the value of continuous experimentation, creating data through action, and taking an integrative approach to marketing.

Helping Your Accountant Help You

Helping Your Accountant Help You

Getting the most from your accountant—especially at year-end—requires a bit of preparation on your part. But rather than being onerous, you can make some of that work like brushing your teeth: it’s just good business hygiene, and it can be practiced more regularly than once a year. I spoke with Jen Nord, with Montana Community Development Corporation and an experienced accountant working with many human-scale businesses, about her tips to help your accountant help you.