Chad Rubin’s first business was Crucial Vacuum, a successful direct-to-consumer ecommerce seller of vacuums, filters, bags, and belts. Frustrated by his inability to find truly integrated software with which to run his business, Chad concluded that he needed to create his own technology solution. In 2014, he founded Skubana, which makes cloud-based operations software specifically for high-volume ecommerce sellers. Dave Bayless spoke with Chad about how technology can empower your ecommerce business.
Jim Gregory is the owner of Bikes at Work in Ames, Iowa. The company manufactures heavy-duty cargo trailers for bicycles. That wasn’t always the case. I had the opportunity to speak with Jim about building a sustainable business that has evolved with the market over 25 years. I learned much. I think you will, too.
There are no secrets to business success. There are patterns and practices, though, that improve your chances. Ryan Barr, a former teacher, had demonstrated that he has the capacity to learn. Rapid learning is essential to succeed as a human scale business. Ironically, conventional business education may actually hinder your capacity to learn in the early stages of a human scale business.
When Bill Collins asked to join the Human Scale Business Network, I was a little skeptical of the fit. After all, his company makes and sells spray sealant foam systems for commercial use. We focus on consumer products businesses. However, when I learned why he was creating a direct ecommerce channel, I had to reconsider some of my assumptions.
Jennifer Rohleder is busy. In addition to her environmental technology law practice, she is General Counsel at daGROUP and is involved with LifeCycle VC and the Piranha Tank investment show. I discovered her via social media and learned that we share several interests including the potential for businesses to have positive social and environmental impacts, sourcing appropriate […]
Patrick Rauland was the product manager during three releases of the ubiquitous WooCommerce plugin. So, he has an informed perspective when it comes to choosing an ecommerce platform for your human scale business. Patrick also has much to say about the virtues of being small, the value of continuous experimentation, creating data through action, and taking an integrative approach to marketing.
To ensure a product’s profitability, we can during the design phase reduce a product’s costs by taking the systems-thinking approach of “Design for X.” That’s what I learned when I spoke with Bruce Zignego, adjunct faculty in Montana State University’s College of Engineering and president of ZigCo, a product development firm focused on medical and […]
It’s not that digital channels aren’t of increasing importance to most of us. It’s just possible, though, that we are often insufficiently thoughtful about how we choose marketing strategies, channels, messages, and measurement tools such as Google Analytics.
For most of us, marketing is more than digital, and digital marketing is more than search engine optimization (SEO). There is no secret. Success stems from the disciplined, persistent application of a handful of best practices. SEO expert Doug Cunnington of the Niche Site Project explains how.
Getting the most from your accountant—especially at year-end—requires a bit of preparation on your part. But rather than being onerous, you can make some of that work like brushing your teeth: it’s just good business hygiene, and it can be practiced more regularly than once a year. I spoke with Jen Nord, with Montana Community Development Corporation and an experienced accountant working with many human-scale businesses, about her tips to help your accountant help you.