Private Fundraising Stage: A Kiva Loan Case Study

Private Fundraising Stage: A Kiva Loan Case Study

Josh Allen is raising a $7,500 loan using the Kiva crowdfunding platform. Proceeds will finance new product development for WO Design. The business makes and sells pet toys through specialty retailers and online. WO Design contributes a portion of its revenue to provide meals for widows and orphans in Ethiopia. We’re chronicling Josh’s Kiva journey. In this second installment, Josh has completed his application and is entering the private fundraising phase of the process.

WO Design: A Kiva Loan Case Study

WO Design: A Kiva Loan Case Study

WO Design is a not-just-for-profit business that gives away much of its operating profit to support charity in Ethiopia. Josh Allen, the company’s founder, has crowdfunded a couple of rounds of product development, but has been exhausted by the process. To help finance his latest round of product design, Josh is turning to the Kiva microloan platform. Over the coming weeks, we’ll be chronicling his progress and sharing what he’s learning along the way.

How Will You Scale Your Customer Service as Your Business Grows?

How Will You Scale Your Customer Service as Your Business Grows?

As your human scale business grows, it becomes difficult to maintain focus. Success breeds increasing demands for support functions of all kinds. Bookkeeping, fulfillment, and “Tier 1” customer support take more and more time. The smart entrepreneur learns how to delegate and outsource these basic, yet essential, tasks. By doing so, you can focus more of your time on more strategic product development and marketing.

Patrick Rauland on “Holistic Optimization” of Ecommerce

Patrick Rauland on “Holistic Optimization” of Ecommerce

Patrick Rauland was the product manager during three releases of the ubiquitous WooCommerce plugin. So, he has an informed perspective when it comes to choosing an ecommerce platform for your human scale business. Patrick also has much to say about the virtues of being small, the value of continuous experimentation, creating data through action, and taking an integrative approach to marketing.