First Time Video Production

First Time Video Production

Patrick Pitman advises, “Think about the video production process in a batch.” It takes some time to get your talent ready, get the lighting just right and set up the camera and sound. It’s a lot more economical to bang out several videos than it is to spread the process out over several days or weeks.

DIY or Hire Experts?

DIY or Hire Experts?

Under what conditions should you do-it-yourself or outsource your video production? Patrick Pitman sees the question as having a straightforward answer: If time is what’s holding you back from creating product videos for your e-commerce website, then outsource. Otherwise, do it yourself. In any case, just get to it.