We all have blind spots. Seeking feedback from people having complementary perspectives will accelerate learning. Such collaborative learning requires a commitment to mutual respect, a focus on valid information, and informed choice and volition.
In this episode of our Giving and Getting Feedback series of conversations, Laura Black describes the “Benefits and Concerns” technique for drawing out specific, actionable feedback.
Over the course of several episodes, Laura Black and Dave Bayless, co-founders of Human Scale Business, discuss giving and getting feedback in order to accelerate entrepreneurial learning and achieve your goals faster with less effort.
Utilize the best of permission marketing and other methods to accumulate direct relationships. Once You’re making the most of your opportunity to solicit opt-ins to your email list and are communicating regularly with your subscribers, seek to scale traffic from other sources. Not before.
If marketing is storytelling, establish the character of your storyteller through the consistency of his or her voice and the integrity of his or her actions.
When your e-commerce platform is working well, it fades into the background. When the platform becomes an impediment, fixing it becomes the top priority.
When a shopper cannot smell, touch, taste or compare objects in real life close up, the perceived risk of making a mistake is greater. Multimedia is the minimum requirement today to overcome that sense of risk.
The Web is built on links, and links are referrals. Referrals convey trustworthiness. To cultivate the trustworthiness and visibility of your site, anticipate how your stories might be interesting enough to warrant a link to your site for the “full story.”
Understand the work to be done. Then cultivate a collection of specialists who can build, tell, measure, and sell.
A funnel is a step-wise description of how a prospect moves toward becoming a customer. Defining and tracking such steps granularly improves the prospects for understanding which of your marketing actions are really effective.