Build Upon Your Unique Products

This is podcast 3 of 12 featuring Patrick Pitman on How to Prioritize Your Digital Marketing Efforts, a framework for manufacturers who sell to consumers online. A unique and compelling product is necessary to convert an “Okay” to an enthusiastic “Yes!” Distinctiveness can be derived from sources other than obvious product benefits, including the shopping experience, the product’s origin story, or a cause. GO TO THE FULL STORY