What is Air Sealant Spray Foam?Polyurethane foam is applied as a liquid and (through the magic of chemistry) expands to fill a lot of space. It’s commonly used to fill chinks around doors, pipes, and other parts of a building that would otherwise allow drafts. It’s handy. In the past, spray foam applicators came in a couple of different forms. For $20 you can buy an aerosol can of the stuff at any Home Depot or Lowe’s. Cans are good for quick, do-it-yourself projects, but they are not an effective way to apply foam to an entire building. At the other end of the spectrum are commercial systems that can cost tens of thousands of dollars. They are too expensive, cumbersome, and complex for most contractors, much less ambitious DIY-ers. Bill’s company has developed a third way. His products appear to fit in a zone between the traditional consumer and commercial markets. I’ll let Bill explain:
Selling InnovationInnovation can be a tough sell. Most people need to be persuaded that they can trust an alternative to familiar ways of doing things (however imperfect). Bill considered – and rejected – regular wholesale channels such as Lowe’s for a couple of reasons:
- He wanted to be able to offer his new products at an attractive price point and still make a good gross margin. Selling direct offers that possibility.
- Bill felt he needed a platform from which to tell the product story directly to the end user. Big box stores are good for moving familiar product in volume, but they aren’t going to tell your story for you.